Jes Baker, who blogs under the name "The Militant Baker" and wears a size 22, changed the brand's A&F logo to "Attractive & Fat" in a mock, black-and-white Abercrombie ad to challenge the line's branding efforts.
The company doesn't carry above a size 10 or large for women.
The photos come as a provocative response to contentious comments Abercrombie CEO Mike Jeffries made in a 2006 Salon article. "In every school there are the cool and popular kids, and then there are the not-so-cool kids," Jeffries said. "Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong (in our clothes), and they can't belong. Are we exclusionary? Absolutely."
"I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe," Baker, 26, wrote in a public letter addressed to the CEO. Jeffries has since apologized in a statement: "While I believe this 7-year-old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense."
The third week of Santa Maria's so-called U-Haul murder trial began with graphic testimony and images of the manner, cause and time of death of the victim in this case, 28 year old Anthony Ibarra, back in March of 2013.