What compels us as consumers to choose one brand over another? According to Forbes, it's not products and services so much as a brand's reputation. Reputation Institute, a private consulting firm, conducted an online survey of consumers to find the U.S. companies with the best reputations. Here are the Top 25:
A photographer and former extreme water sports junkie, once strangers have now become friends and teammates. Both share the love for the Central Coast, and they are using that passion to help raise money for a good cause.