What compels us as consumers to choose one brand over another? According to Forbes, it's not products and services so much as a brand's reputation. Reputation Institute, a private consulting firm, conducted an online survey of consumers to find the U.S. companies with the best reputations. Here are the Top 25:
Craig Mason of Los Osos hadn't heard from his brother for days when he finally received a text Wednesday. He thought his brother was fishing with friends in Baja California when he learned that Hurricane Odile had wreaked havoc in the Mexican resort.