Santa Barbara
78° F
Clear
Clear
Santa Maria
81° F
Mostly Cloudy
Mostly Cloudy
San Luis Obispo
82° F
Overcast
Overcast
Ventura
74° F
Mostly Cloudy
Mostly Cloudy

After more than a century, march of Santas comes to end

Published On: Nov 26 2013 10:36:30 AM CST
Updated On: Nov 26 2013 09:02:36 AM CST
March of the Santas in New York

Adrees Latif/Reuters

The man -- or rather, men -- in the red suit won't be marching along New York's Fifth Avenue the day after Thanksgiving this year. After more than a century, the Sidewalk Santa Parade put on by the Volunteers of America-Greater New York is being retired.

The parade of about 50 Santas traditionally collected money from shoppers for a campaign to help families in need buy food during the holiday season, the group's spokeswoman, Rachel Weinstein, told Reuters. It's a tradition that has its roots in a 1896 trip through the streets by Ballington Booth, whose parents founded the Salvation Army, to give hot meals to New York residents.

But the cost of keeping up all those Santa suits has been rising, and it's been getting harder to convince volunteers to venture out into the cold to collect cash, Weinstein told Reuters and The Associated Press.

Since the parade wasn't a hugely effective way of raising money anyway, the group decided to hang up the Santa hats in favor of other fundraising methods. Volunteers of America-Greater New York will instead focus on collecting money from corporate sponsors, private foundations and individual donors, according to the group's website.

Comments

The views expressed are not those of this company or its affiliated companies. Please note by clicking on "Post" you acknowledge that you have read the Terms Of Service and the comment you are posting is in compliance with such terms. 
blog comments powered by Disqus