El Encanto Hotel Gets a Name Change
Updated On: Feb 27 2014 10:08:54 AM CST
Santa Barbara's luxurious El Encanto hotel is getting a name change.
The parent company, Orient Express, is adding a new name to all 45 of its properties.
Starting March 10, the hotel will be called the Belmond El Encanto.
A year ago, the El Encanto completed a $134-million dollar renovation at its Riviera location.
Orient-Express Hotels has a budget of $15-million for the Belmond rebranding effort over the next five years at its properties. That includes $5-million in 2014.
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