Santa Barbara
64° F
Partly Cloudy
Partly Cloudy
Santa Maria
51° F
Partly Cloudy
Partly Cloudy
San Luis Obispo
53° F
Scattered Clouds
Scattered Clouds
Ventura
56° F
Clear
Clear

Santa Barbara Tourism Proves to be Huge Moneymaker

New Survey Results Show the Strengths, Ways to Improve Tourism Business

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